A little bit about us:

We are a Northern Michigan Sports Pub.  We truly epitomize the Meaning of the word, which was introduced by April Bloomfield and coined by Dianna Henry-Simply put, it is a Pub or Tavern that you can drink at, that also serves Great Food.

Old Lats

Howard City- “The Cool City”  located in Northern Michigan, Birth Place of the Coburn Exchange (1873), The Golden Hotel (1903) and Now Latitudes Roadhouse & Steelheads Sports Tavern (2003).

Old with New Lats

Latitudes and Steelheads Sports Tavern which is the quaint sports oriented, old Chicago tavern look, rockin bar!  Split Personalities with Alter Egos!

We are fortunate enough to work with Ingraberg Farms out of Rockford for all of our seasonal produce, Berghorst Farms for all our hand selected and cut beef, Carlson Arbogast Farms, Farm Country Cheese House, who specializes in hand crafted cheeses out of Lakeview, Maple Valley Farms, Local Watts Orchard, Nyblad Farms, Zoye Soy Bean oil for our fryers which has zero trans fat, from Zeeland.

Not only do we have a unique sense of culinary skills, we are also health conscientious in our menu.  Our food is priced right; our drinks are nice and cold. Just a short drive from Grand Rapids and a shorter drive from Rockford, we are located in a quaint historic century old hotel, here in Howard City.


Call for a reservation and take some friends for a drink and a nice dinner in a comfortable friendly atmosphere.

Monday, Tuesday  11 am – 10 pm

Wednesday  11 am – 11 pm

Thursday, Friday & Saturday  11 am – 12 am

Sunday 11 am – 9 pm

Seasonal Hours May Be Extended